Max’s Name Change Back To HBO Max Goes Viral

Variety reported that Warner Bros. Discovery said in a press release, “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.”

“It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success,” WBD said per Variety.